F&N Malaysia posts 4.7% revenue increase on the back of ‘effective’ campaigns

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F&N Malaysia posts 4.7% revenue increase on the back of ‘effective’ campaigns

Fraser and Neave (F&N) Malaysia’s food and beverage (F&B) revenue for the third quarter has grown by 4.7%, driven partially by “effective execution of commercial campaigns” during Hari Raya and Harvest festival. Other factors include a return to growth in canned milk revenue from continued efforts to strengthen the route-to-market amidst continuing price competition and a lower export revenue.

According to the latest financial report, the F&B segment of F&N Malaysia posted a revenue increase of 5.5% to RM571.5 million compared to the preceding quarter mainly due to higher Hari Raya festive sales. Correspondingly, its F&B operating profit improved by 87.2% to RM52.7 million from higher revenue, favourable input and packaging material costs and timing of marketing spend for the festive season....https://www.marketing-interactive.com/fn-malaysia-posts-4-7-revenue-increase-on-the-back-of-effective-campaigns/?utm_campaign=20190807_mktdaily&utm_medium=email&utm_source=MY&utm_content=listing

 

 

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