Tesco selling Jack’s products to compete with discounters

World .
Tesco selling Jack’s products to compete with discounters

Selected Jack’s items – named after discount grocery fascia launched in September last year – will be stocked in 850 Tesco stores until May 27. The items include apple juice, orange juice, mineral water, diet lemonade and salt & vinegar sticks. Since the launch of the first store in Cambridgeshire eight months ago, Tesco has rolled out eight Jack’s stores.

The initiative follows Tesco cutting prices off branded and own-label products in order to celebrate its 100th birthday. This included offering 50 per cent discounts on selected items for its Clubcard holders last week.

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