Aldi inches closer to Big 4 status with double-digit market share growth

World .
Aldi inches closer to Big 4 status with double-digit market share growth

// Latest Kantar data shows Aldi market share now 8% thanks to double-digit sales growth
// This places the German retailer just 2.3 percentage points behind Big 4 grocer Morrisons
// Asda overtakes Sainsbury’s to become second largest retailer by market share
// Grocery sales overall grew 1.4%

Aldi was the only grocer to have recorded double-digit sales growth last month, bringing it even closer to overtaking Morrisons in market share, according to the latest data.
New figures from Kantar show that the German discount grocer recorded a 10.6 per cent year-on-year surge in sales, helping it achieve a new record high market share of eight per cent – a significant jump from the 7.3 per cent market share recording this time last year.This means Aldi is now only 2.3 percentage points away from achieving Big 4 status and overtaking Morrison, which has a market share of 10.3 per cent.

https://www.retailgazette.co.uk/blog/2019/04/aldi-inches-closer-to-big-4-status-with-double-digit-market-share-growth/?utm_source=Retail+Gazette+Subscribers&utm_campaign=2de8de0775-EMAIL_CAMPAIGN_2018_04_13_COPY_01&utm_medium=email&utm_term=0_d23e2768b6-2de8de0775-60756977

Shopper 360 banner