The most valuable brand in China is…

Asia .
The most valuable brand in China is…

Alibaba was named the most valuable brand in China in the BrandZ Top 100 Most Valuable Chinese Brands ranking, published by WPP and Kantar. The company grew its brand value by 59% year-on-year to $141 billion.

Despite China’s slower economic growth and international trade tensions, the total value of the brands listed in the ranking increased 30% to $889.7 billion, the highest annual rise since the ranking launched in the year 2011. The growth has been driven as brands accelerate their expansion into China’s lower-tier cities, which have seen rapid development and rising consumer buying power, and increasingly positive attitudes to Chinese consumer brands with a global presence.

Alibaba’s brand value has grown 136% over the past five years in BrandZ’s report outperforming the Top 100 overall which increased 92% over the same period. Since first appearing in the ranking in 2015 following its IPO, Alibaba’s rise to the number one spot in 2019 reflects the growth of a brand which has contributed to transformational changes in the Chinese market.

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