Costco China opens first store in Shanghai

Asia .
Costco China opens first store in Shanghai

Inside Retail Robert Stockdill: US warehouse retailer Costco opened its first store in China today, against a background of an escalating trade war between the US and China and at a time the local economy is showing signs of slowing.

The giant store will open in a suburb of Shanghai boasting a catchment of 2 million consumers and follows a four-year program by Costco to build brand awareness among local consumers through a presence on Alibaba’s Tmall Global. The company has a target of signing up at least 100,000 members to make the venture viable. Full original article: https://insideretail.asia/2019/08/27/costco-china-opens-first-store-in-shanghai/#daily

 

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