KITKAT JAPAN IS REPLACING PLASTIC WRAPPERS WITH PAPER VERSIONS YOU CAN FOLD INTO ORIGAMI

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KITKAT JAPAN IS REPLACING PLASTIC WRAPPERS WITH PAPER VERSIONS YOU CAN FOLD INTO ORIGAMI

Nestlé Japan has announced it is launching recyclable paper packaging for its KitKat products in a bid to tackle plastic waste. Japan is the biggest market for KitKats and, according to reports, around 4m KitKat Minis are sold across the country every day.

While they might be miniature in size, the impact of millions of plastic wrappers accumulating in landfill has been enough to persuade Nestlé to reconsider the way it packages its most popular product. As a result, the confectionery company is discontinuing the use of plastic packaging and replacing it with a paper version that is both environmentally friendly and fun.

The updated versions will also come with instructions on how to make an origami paper crane to encourage customers to use their packaging to get creative instead of just throwing it away. As well as being creative and possibly kick-starting a new hobby, Nestlé has estimated that the new initiative will help to reduce the brand’s plastic waste by approximately 380 tonnes per year.

 

Lentheric