Nearly 80% of the influencers in Asia are micro influencers

Best of the Ads .
Nearly 80% of the influencers in Asia are micro influencers

Micro influencers with a following of less than 10,000 followers are less likely to collaborate with a large number of different brands and industries. Whereas those with a following between 100,000 to one million users partner with brands across various industries, and mention brands in their posts over two times more frequently.

According to Socialbakers’ “Must Know Influencer Marketing Trends Report for 2019”, influencer marketing is predicted to become a US$2.38 billion market in 2019 and majority of Instagram influencers fall into the micro category. This accounts for 80% of the influencers in Asia.

Meanwhile, influencers with a larger following are more likely to use the hashtag #ad in their Instagram posts as opposed to smaller influencers. About 26% of influencers with more than one million followers have used #ad in their posts. Socialbakers’ report noted that over 2018, the number of influencers using the #ad hashtag on Instagram more than doubled, increasing by 133%. As of February this year, the #ad hashtag had grown by 120% across Instagram posts.

Full original: